Business in the Digital Age – All Marketing is Now Content Marketing

In the world today, there are roughly 4 billion Internet users and over 3 billion people on social media. In total, more than three-quarters of Americans are online every day with a quarter of them constantly connected. Given these figures, it is no surprise that 9 out of every 10 businesses today use content marketing to reach customers. But using content marketing and having a content marketing strategy are not the same. For many companies, a significant gap exists between the two. Read More