President, Sue Powers Hoffman has been leading the way in Strategic Marketing for over 20 years. A Florida State University graduate, she went on to win numerous national advertising awards for solutions in healthcare design. She founded a design firm specializing with nonprofits, named Indigo 501 (c)reative. She spent 10 years at the helm of Indigo 501 with charity and civil rights clients across the nation.
Sue’s passion for a cause led her to step away from Indigo 501 and serve for several years as the Communications Director for one of her clients, Equality Florida. At this leading statewide civil rights organization, she directed all aspects of marketing from print to social media. Seeing an incredible increase in their email database and social channel numbers.
We are located in beautiful Saint Petersburg, Florida. This “Sunshine City” is known for its arts & culture, epicurean cuisine, craft beer and some of the most gorgeous beaches in the world. We’re proud to be a member of several local business organizations and offer discounts to our fellow members.
"I have worked with Sue for more than 10 years on productions as diverse Broadcast TV to Iphone apps. I love Sue's creativity, organization and sense of humor. As a supplier, she keeps us informed and collaborates with us to get the best work."
"Sue turbo charged our communications department beyond our imagination. The immediate upgrade in our collateral material and our branding across social media, e-blasts and everywhere in the public has been a seismic shift. She arrived at the moment when Florida began to ascend in the public spotlight as a leader in the South, the most important political real estate in the country. Even in the midst of a tsunami of work, Sue kept our communications boat from capsizing and kept finding new ways to leverage, expand and broaden the impact of our work."
"Two months in, we started seeing in-bound leads to our website grow from about 1 every other month to over 5 per month! This stuff works and Sue knows what she is doing. "
"We’ve been using Hashtag Creative since December, 2015 and after six months – I can’t quite put my finger on the specifics but this inbound marketing works! We just had the best April and the best May we’ve ever had in 10 years!”
"I thoroughly enjoyed working with Sue! Logo re-design, collateral design, web site, a blog... she did it all with talent, enthusiasm, expert advice, clear direction, some hand-holding, and a lot of humor. I initially hired her to design my first web site and ended up with a solid business partnership. My entire business development strategy has expanded now that she has taken me on-line and pointed me to the potential there. She’s a creative force, a teacher, an interpreter, a solid business person. Sue gets it!”
"If you are considering building a website and/or improving your social media and marketing presence, do not hesitate to team up with Hashtag Creative. Over my career, I have gained an expensive education in electronic marketing and website Development. I say expensive, because I have in the past spent large sums of money having projects built, taken down and rebuilt again! To say that I am now leary of smooth talking and underdelivering marketing agencies is an understatement. With Sue at Hashtag, I was told what would be built and accomplished, and that was what she delivered. Her end products are professional, well conceived and practical. Perhaps her best quality is her outstanding ability to put into words (with correct grammar!), those items and thoughts that I most wanted to convey. "