President, Sue Powers Hoffman has been leading the way in Strategic Marketing for over 20 years. A Florida State University graduate, she went on to win numerous national advertising awards for solutions in healthcare design. She founded a design firm specializing with nonprofits, named Indigo 501 (c)reative. She spent 10 years at the helm of Indigo 501 with charity and civil rights clients across the nation.
Sue’s passion for a cause led her to step away from Indigo 501 and serve for several years as the Communications Director for one of her clients, Equality Florida. At this leading statewide civil rights organization, she directed all aspects of marketing from print to social media. Seeing an incredible increase in their email database and social channel numbers.