The three steps of digital marketing are well established by now. You walk, then run, then fly.
Let’s talk about the sales funnel.
Firstly, you’ve got the impression stage. You know, the visual stuff. The “Hey, I am here, remember the name” stuff.
Secondly, you’ve got the engagement stage. That’s all about likes, comments, loves, shares. Not to mention the sliding into DMs and “follow me back” stuff.
Finally, we enter the conversions stage. The flowers and heart candy have worked and you’ve wooed someone from a potential to a committed customer. We’re talking clicks to buy, here. It’s the decision made by a person to purchase something. Cha-ching, baby. Read More