Your website is the focal point of all of your marketing efforts. It needs to be attractive, informative, and responsive to a laptop, an iPad or any other type of mobile device. Customers make up their mind within minutes of seeing your site, so there is no time to waste when making that first impression! Here are the reasons why your business needs a great website now:
People are judging, and first impressions count!
In this digital world, first impressions count. In a business landscape where people Google search before they shop, visit online review sites like Yelp before they buy or check out TripAdvisor before they get a hotel, and check-in on Instagram or Facebook as they go about their life, you want your first impression to be the best that it can possibly be. Starting with your website, potential (and current!) customers are making judgements and decisions about whether or not they will even visit your store, restaurant or do business with you. They’re likely to dismiss you entirely if they think that your website doesn’t reflect the kind of experience your business should offer.
No website means you’re losing business. Period.
In 2018 this should go without saying, but If you don’t have a website for your business, then you’re missing out on vital opportunities for customers to identify who you are, and what services you offer. If potential clientele are doing a search for your type of business and find websites to your competitors but don’t find a website for your business, well, then they’re most likely going with your competitor. Frequently this doesn’t even have to do with ratings or reputation, because by simply not having a website, many people will not even know that you exist!
Your competitors have websites.
Consumers usually start their buying journey with research and recommendations from peers and social network connections (Google searches, Yelp reviews, etc.). And research has shown that once a consumer has an idea of what they need or want, they’ll start researching online, and just over 70% of them will go online to find educational material, reviews, and testimonials. If you’re not staying competitive with your own competition, you’re simply giving potential customers a reason to buy from another brand, and you don’t want that!
A good website = extra local business + more global business.
Even if you’re a brick and mortar business, having a great website can mean extra business. Local clientele will often locate your website by performing searches online, which encourages them to give you business. If they find your competitor’s website and it looks more attractive or reputable than yours (or if they have a web site and you don’t), you’re going to lose business. And, when you’re mentioned in the media or on review sites such as Yelp or Angie’s List, you’ll need a website to help people find you.
Aside from new local business, a great website can also bring you new business from around the world. Since the information on your website is available 24/7, people from all over the world can visit and inquire about (and order!) about the and services that you offer. A website gives you a global reach to the international market for your business.
You don’t need to be a programmer or technical guru to have a great website.
When you’re ready for a great website, send us a message here at Hashtag Creative. Our expert team will work to build out a beautiful custom website that will drive traffic and help boost your business. When you contact us, we’ll work with you to create site map, or blueprint, for your new site. Then together we’ll pick the design that will work best and complete the construction with a final stage of bug testing, and we’ll handle and manage of any errors for 30 days. Let us handle everything from A to Z and we’ll even help get the traffic flowing to your new show piece! So what are you waiting for? Let’s get started on your new website today!