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All Marketing is Now Content Marketing

Business in the Digital Age – All Marketing is Now Content Marketing

In the world today, there are roughly 4 billion Internet users and over 3 billion people on social media. In total, more than three-quarters of Americans are online every day with a quarter of them constantly connected. Given these figures, it is no surprise that 9 out of every 10 businesses today use content marketing to reach customers. But using content marketing and having a content marketing strategy are not the same. For many companies, a significant gap exists between the two. Read More

4 Top Ways Print Media Remains Vital In Our Digital World

In our modern digital age, it’s all too easy for your target market to become totally saturated with online advertisements through social media and mass email marketing campaigns. In fact, it’s likely that you’ve opened your email only to be inundated by a slew of ads and marketing materials. But have you considered that you may very well be neglecting one of the best ways to reach your clients? Yes, we’re talking about good old fashioned print media. Skeptical?Read More

Winter Is Coming: Get Your Content Marketing On Track…Before You’re Iced By The Competition!

When is the last time that you’ve sat down and evaluated your content marketing strategy (be honest, here)? Chances are, it’s been a while! And yet a great content marketing strategy will not only help to build new business relationships and create a sense of loyalty to your brand, it will also allow you to position yourself as a thought leader (or an authority) within your area. Moreover, a truly great content marketing campaign gives you the opportunity to sell your brand and to give value and knowledge to your target audience. In order words, a great content marketing campaign is vital to your success!Read More

Why A Stellar Logo Is Crucial For Your Company’s Success

Your company should never underestimate the sheer power of a fantastic logo, but while your brand is more than just your logo, a logo is a vital part of a company’s brand; think of it as the face of your company. And though it may seem pretty darn obvious to some people why it’s important to invest in a well-designed logo, many entrepreneurs and small business owners don’t get why logos are so important, and that’s not good for business! Read More

The Top 6 Website Design Mistakes Costing Your Business Money

Having a killer website just isn’t an option in 2018: it’s a necessity. A poorly designed or maintained site will cause your business to not only lose customers, but money, too! Many businesses opt to design their own websites to save money and have more control, but most of the time they don’t truly understand the concepts of good web design, leading to a website that’s, well…less than ideal! Read More

Want to Build a Great Brand – Then Tell a Great Story!

No matter what business you’re in, branding represents an important part of your marketing efforts. After all, a great brand creates customer loyalty, which helps ensure steady market growth. Likewise, customer loyalty invites new customers through testimonials and word-of-mouth marketing. This naturally strengthens your brand even further. But how do you create an awesome brand for your business? In a word…storytelling. At the heart of every great business brand is a great story. For this reason, if you want a successful brand, you need to tell your business’ story well. Read More

Top 3 Graphic Design Trends of 2018

In our new age of digital art used for marketing, graphic design trends are constantly changing. You don’t want to be caught using last year’s outdated trends that are no longer in style. So in order for you to stay on par with the most current graphic design trends of 2018, check our list of the top 3 trends here:Read More

May’s Biggest Content Marketing Trend Is “Snackable” Content- I’ll have more, please!

May has just about come and gone, and summer is well on it’s way! The weather outside is heating up, and so are content marketing strategies! We’ve taken a look back on the hottest new trends in content marketing this May, to make sure that you have a full run down on what’s happening, just in case you missed it:Read More

How To Totally Crush Your Company’s Social Media Presence

Having a strong social media presence for your business is absolutely vital in this digital age where everyone is online and a great social media presence can truly help to make or break your business. But you can’t just set up a Facebook account for your business and then leave it alone, this won’t work! An effective social media presence means consistent –and quality– posts along with relevant information for your customers. If you feel like your social media presence is lacking, or want to boost it, check out our advice to keep your business on top of social media. Read More

Why Your Business Needs A Great Website

Your website is the focal point of all of your marketing efforts. It needs to be attractive, informative, and responsive to a laptop, an iPad or any other type of mobile device. Customers make up their mind within minutes of seeing your site, so there is no time to waste when making that first impression! Here are the reasons why your business needs a great website now: Read More

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