Case Study: #LoveTampaBay | Hashtag Creative
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Case Study: #LoveTampaBay

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We were approached by the Tampa Bay Estuary Program to develop a new program named “Love Tampa Bay” to boost public awareness of the many uses and benefits of our beautiful bay (and one of the largest estuaries!)

We began with logo design, followed by website development and finally inbound marketing. The website had some interesting uses – we wanted the public to be able to easily upload photos they had captured of the bay to the website directly from their phones. User friendly for the public, secure approvals for the client, and a engaging social media component.

Once launched, we began robust organic campaigns in Facebook, Twitter and Instagram. #LoveTampaBay indeed.

“Sue Powers Hoffman and the team at Hashtag Creative helped us bring our vision for #LoveTampaBay to life.

They took our ideas from “A” to Amazing, always listening to our needs, and coming in on time and within our budget. The result – an ultra-cool social sharing campaign that inspires people to care and share their love for the bay that unites us. Hashtag’s experienced, multi-talented and dedicated crew certainly knows Creative!”

– Nanette O’Hara, Outreach Coordinator, Tampa Bay Estuary Program

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