No matter what business you’re in, branding represents an important part of your marketing efforts. After all, a great brand creates customer loyalty, which helps ensure steady market growth. Likewise, customer loyalty invites new customers through testimonials and word-of-mouth marketing. This naturally strengthens your brand even further. But how do you create an awesome brand for your business? In a word…storytelling. At the heart of every great business brand is a great story. For this reason, if you want a successful brand, you need to tell your business’ story well. Read More