Your company should never underestimate the sheer power of a fantastic logo, but while your brand is more than just your logo, a logo is a vital part of a company’s brand; think of it as the face of your company. And though it may seem pretty darn obvious to some people why it’s important to invest in a well-designed logo, many entrepreneurs and small business owners don’t get why logos are so important, and that’s not good for business! Read More
No matter what business you’re in, branding represents an important part of your marketing efforts. After all, a great brand creates customer loyalty, which helps ensure steady market growth. Likewise, customer loyalty invites new customers through testimonials and word-of-mouth marketing. This naturally strengthens your brand even further. But how do you create an awesome brand for your business? In a word…storytelling. At the heart of every great business brand is a great story. For this reason, if you want a successful brand, you need to tell your business’ story well. Read More
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