It’s the first day of my internship at Hashtag Creative, and I’m excited. Conversing with Sue and Marcia, meeting Joe and Hayden, touring the Members’ Lofts of the Station House, and countless other signals, throughout the selection process, gave me a good feeling about this. The company culture is fitting, a match made in Heaven by dim-witted angels, for I was interested in Hashtag for some time.
It’s a matter of trust.
You don’t want people googling “cheapest lawyer” the night they are in a panic. Best to create a relationship with strangers and turn them into fans so when the need arises – their first thought is you! Read More
Read our latest case study and see the details of our project with #LoveTampaBay!
“We were approached by the Tampa Bay Estuary Program to develop a new program named “Love Tampa Bay” to boost public awareness of the many uses and benefits of our beautiful bay (and one of the largest estuaries!)”
Making a Facebook Event for your birthday party is one thing. Making a Facebook Event to draw customers into your business… is another. With how much people rely on the social network for the goings-on in their community, it’s crucial to give as many strangers FoMO (the fear of missing out) as possible. Events vary just like businesses do, but here are some basic guidelines for a successful Facebook Event. Read More
Enjoy our new “interviews over beer” series… aka Interbrews™.
This episode we’re talking with Organic Beard Supply founder Tyler Goelz at Green Bench Brewing Co.
We talk about business, beards, and beer. How fun is that?
Marketing has changed. Today’s consumers are online most of their day. Facebook, Twitter, LinkedIN, SnapChat, Instagram, Pinterest – are all in the palm of your hand. Literally, on your smart phone.
These social media channels are indeed that – social. Your customers want to get to know you, get to trust you and feel they have a relationship (although in an online way) with you before they are willing to spend money with you.
Many service based professionals like injury attorneys or plumbers are pros you don’t really need until you REALLY need them.
If you’ve already established a relationship with potential customers BEFORE they need you, their journey down your sales funnel just got a lot easier for you both. After people get in a car accident is not the time to start building a relationship and getting them to hire you if you are an attorney – they’ll just do a blind search for the lowest cost. But if you’ve been working that relationship for months, they won’t hesitate to call the professional they feel they know.
Let me explain it in another way, Inbound Marketing is named that because you attract ideal clients TO you (inbound instead of outbound) and they come willingly for non-sales reasons such as:
- Reading your articles, tips, entertainment, or education on your blog
- Engaging on your Facebook posts
- Retweeting your tweets
- Playing your Instagram contests
- Sharing your content on their own feeds
After this engagement, when it comes time to move from follower to customer they come willingly. After all, you are now someone they feel they know.
Want to learn more? Contact me today and I’ll tell you more about it over coffee.
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