According to new research in an article on Medium.com (a content writing site), “80% of people prefer a series of articles versus an advertisement; 70% of people agree that content marketing makes them feel closer to a product or business, while 60% credit content for helping them make better product decisions”.
👉Here’s what this means for your business: if you don’t already have an effective content marketing strategy implemented, you’re probably losing money and the opportunity to attract and retain many new customers!
It’s 2018 and the economy is all digital: content marketing is undoubtedly the most effective way your business can utilize to connect to potential and existing customers. Check out our top 5 reasons why your business needs content marketing right now:
1) Establish Brand Identity And Awareness
Maybe you feel that most people don’t know about your business, and content marketing can be used to drastically increase traffic to your website so you can get consistent, quality traffic, and expose them to a brand they never had heard or knew about before. You’ll be able to generate more awareness and leads for your business through your content and use it to demonstrate your skill and expertise over and over!
2) Build Trust
Another huge benefit you can get from using content writing to create and publish quality written materials relevant to your field of business is the resulting trust that it provides to your audience. The more quality content that you provide to potential and existing customers, the more you appear an expert in your field, and hey, people are always ready to hire experts to solve their business issues!
3) Generate Leads And Attract (and retain!) New Customers
Lead generation and nurturing is absolutely key to your business for acquiring new customers, and to retaining existing ones!. Content marketing lets you attract people who may not have decided to purchase yet. Here, think of people or companies who have found your business from all the relevant and useful content that you’ve posted. They see your content, click on your website, and then once they arrive at your site you then offer them more information, and — boom! — you convert them!
But, beyond those customers who are still deciding whether or not to purchase, a good content marketing strategy will make your business readily available for those who are all ready to buy once when they see what they’re looking for! Good and relevant content marketing will drive them directly to you.
4) It’ll Keep People Coming Back To Your Website (over and over!)
You don’t only want to attract customers to you website one time, you want them to love your content so much that they come back again and again. By implementing consistent, effective content marketing campaigns, your status as an expert in your field goes up, and soon your target audience will look to you (and your website) for help and solutions to all their business questions, driving them back to your website repeatedly. Content marketing strategies such as blogging, email marketing, creating online forums and discussion, and others can help drive business and increase your revenue.
5) It’ll Boost Your SEO and Organic Searches
Face it, your company has lots of competition. You can see this easily by searching for your type of business in a Google search, and seeing all of the results. If you want a leg up here, you need to optimize the content of the data that you’re publishing on you site so that it shows up first in results (or at least towards the top!). When you are creating content to share useful and valuable information to your ideal customer (with a goal of driving them to your site), a search engine like Google recognizes that your content is useful and provides the answer to those searching, and therefore it will rank higher in the search results.
Search engine algorithms are constantly changing, but as long as you consistently create content and keep it both current and relevant, it will typically rank higher in the search engines. Search engine optimization, along with a quality content marketing strategy isn’t always easy to implement, and we highly recommend utilizing an experienced marketing company like Hashtag Creative to help you along here.
Are you ready to set up some fantastic content marketing for your company? Reach out to our expert team here at Hashtag Creative to get started right away! We’ll talk with you and figure out the best way to implement an effective content marketing strategy for your company.