Summer can be a quieter time for many businesses—but it’s also the perfect opportunity to refresh, refocus, and get ahead.
While your competitors might be coasting, you can use this season to lay the groundwork for a standout year-end.
Here are 10 smart marketing moves to make during the slow season:
1️⃣ Refresh Your Brand Identity
Take a fresh look at your logo, brand colors, fonts, and messaging. Do they still reflect who you are and where you’re going? If not, now’s the time to evolve. Summer is an ideal window to rebrand without disrupting busy-season momentum.
2️⃣ Audit Your Website
Your website is your digital storefront—make sure it’s in top shape. Check for outdated content, broken links, and stale images. Refresh your SEO, streamline the user journey, and make sure everything is mobile-friendly and conversion-ready.
3️⃣ Build a Content Library
Create blog posts, email campaigns, and social media graphics in advance so you’re not scrambling later. Having a content bank ready to go means you can stay visible and consistent, even when business picks up.
4️⃣ Plan Fall & Winter Campaigns
The holidays sneak up fast—start outlining your fall and winter campaigns now. Think promos, product launches, events, or collaborations. Having a strategic plan in place now gives you room to be creative and effective later.
5️⃣ Level Up Your Marketing Tools
Explore new platforms, CRM tools, or scheduling apps that can boost your efficiency. Whether it’s diving into Threads, learning a new email platform, or upgrading your analytics, now’s the time to experiment and learn.
6️⃣ Host a Summer Giveaway or Contest
Keep your audience engaged (and your brand top of mind) with a seasonal giveaway. It’s a great way to boost your visibility, grow your following, and show your brand’s fun side during a slower season.
7️⃣ Collaborate with Other Brands
Use the downtime to build relationships with other businesses in your space. Reach out for cross-promotions, joint giveaways, or guest content opportunities. Summer is ideal for laying the groundwork for bigger partnerships.
8️⃣ Invest in Training & Development
Stay sharp by attending webinars, reading up on marketing trends, or trying out new features on platforms like Bluesky or TikTok. The tools are always changing—your skills should evolve, too.
9️⃣ Reconnect with Your Audience
When things are quieter, you have more space to listen. Engage your community with polls, Q&As, or casual check-ins. It’s a great time to show the human side of your brand and build stronger relationships.
🔟 Check Out the Competition
What are others in your industry doing? Review their content, branding, and messaging. Get inspired, spot opportunities, and identify ways to stand out. A little competitive research can spark big ideas.
And wouldn’t you know?
We can help with all of this. From branding and content creation to full-scale strategy and web design, Hashtag Creative is your go-to partner for standout marketing—even during the slow season.
📩 Ready to get ahead while everyone else is on autopilot? Let’s chat. hello@hashtagcreative.co
