Making a Facebook Event for your birthday party is one thing. Making a Facebook Event to draw customers into your business… is another. With how much people rely on the social network for the goings-on in their community, it’s crucial to give as many strangers FoMO (the fear of missing out) as possible. Events vary just like businesses do, but here are some basic guidelines for a successful Facebook Event. Read More
But everyone else is doing it THIS way!
You’ve heard me talk about the use of hashtags and links on Facebook before, however why is it when we have hard stats and facts on results do we still see people, and paid professionals (and they are NOT cheap), continue to use tactics that we know hurt our marketing efforts?
My only conclusion is good ol’ fashioned peer pressure. When we see competitors or big agencies using bad tactics, we think “oh, well they must know what they are doing.” Not so. They are just following the crowd. Following them chasing popularity over profitability.
Let’s review again the facts.
Facebook is not Instagram.
Use all the made up, crazy hashtags you want on Instagram. They don’t hurt you. Use a ton if you feel the need. Now whether they help you or not is another question. Are people going to like what they see when they click on them? Is anyone following them? Are they used in your local area? #shoplocal #craftbeer #cityname #popularnetworkinggroup #bizneighborhoodgroup #yourpersonalhashtag are good.
Other things like #thisbeerissoawewsome or #doingitdoingit might be fun. But that’s all it is.
Facebook and Hashtags do not get along.
Do not repost your Instagram to Facebook. They are unique and need posts written for them. (Twitter too) Hashtags HURT your post. We know this as fact.
The below results from a study by Social Bakers, which examined how Facebook engagement correlates hashtag use.
Posts with 1 or 2 hashtags averaged 593 interactions
Posts with 3 to 5 hashtags averaged 416 interactions
Posts with 6 to 10 hashtags averaged 307 interactions
Posts with more than 10 hashtags averaged 188 interactions
SEE WHAT’S HAPPENING? YOU ARE LOSING PEOPLE.
Link it – or Don’t Cry About Wanting More Customers.
If you don’t have a LINK back to your website at the bottom of your Facebook post, you are simply entertaining your Facebook followers and doing nothing to turn them into paying customers or attracting new paying customers. Your goal is to guide people down a sales funnel. This is business, not personal. Repeat – this is business, not personal.
You Probably Don’t Know What You Don’t Know!
The Education Curve is steep in social media and inbound marketing. It went from something we did for fun to the big boy in profitable marketing in a very short time. Most business owners do not know how it all works or what “great results” are. Unfortunately, a lot of agencies don’t know either and are selling a whole lot of nothing for a very high price!
Sadly, I see people continue to do this for their business even with this knowledge. Posting a pretty photo and 14 hashtags will not get you customers. So what do you want? Popularity or Profitability?
The holidays, the old saying goes, are the most wonderful time of year. And for many businesses, they’re also the busiest and most important.
1. Have a clear goal and decide what you want to achieve.
Before you do anything, you need to outline your goals and what it is you want to achieve with your campaign. This goes for any sort of advertising, and not just what you do at the holidays; otherwise, you just have a bunch of tactics that are trying to get attention but aren’t really tied to an overall strategy or goal. And without that goal in mind, you can’t have real success.
2. Create a content calendar and work backward from major dates.
Proper planning is going to make or break your campaign, so mark out key dates in advance and work backwards in order to figure out time lines and deadlines. Create a spreadsheet with a column for each day and then a row for each marketing channel. Even if it doesn’t have a lot of detail, it’ll give the team an overview at a glance. Then you can have specific dates highlighted in order make sure you hit all your deadlines.
3. Decide what to measure.
You should judge the success of your marketing efforts based on what you were trying to achieve. If your aim was to get more sales at a physical location, then the cash register will tell the tale. But if you were trying to increase general brand awareness, then you’re going to be measuring things like email sign-ups and traffic to your website.
4. Have fun with images.
A great way to get your Facebook Page noticed during the holidays is to do something fun with your cover image. For example, change it each day and make it like an advent calendar. Posts with images also get more attention so add a photo to your post! Don’t we all love seeing a photo of a delicious lunch special or gorgeous unique gift idea?
Another thing is to try a bit of humor. When people are in a good mood, they’re more likely to spend. So make your marketing messages entertaining, lighthearted and humorous.
5. Think like a person, not a marketer.
Regardless of what kind of business you’re in, the key is to realize that people are on Facebook for personal reasons. Nobody wakes up in the morning, looks at their phone and says, “Gee, I wonder what some big brand is doing today on Facebook.” They’re checking to see what’s happening in their friends’ lives. So when writing posts or creating ads, make sure you’re contributing positively to their day and their experience on Facebook.
6. Have a call to action!
Be sure to direct the viewer of your post with a call to action or “something to do”. It’s great to include a link back to your website where users can see your location, your hours, your menu, your schedule and much more to continue them down the road toward becoming a customer.
7. Find shoppers when they’re near you.
There’s a lot that businesses can do on Facebook to get more sales during the holidays. The easiest thing for brick-and-mortar businesses is to target audiences by using the Local Awareness feature. This allows you to target ads to people only when they’re physically near your business. You can even give people directions to your location right on their phones. Another way is to use Custom Audiences to find your best customers on Facebook, and then use Lookalike Audiences to find similar people.
Want to know more? Contact Hashtag Creative at 727-667-8188.
Your goal is not to entertain your fans and get likes.
Make It Easy.
No one has an attention span anymore.
Repeat after me, “drive people to your website”.
- Capture their email address.
- See other events they may want to attend.
- See photos of products to buy.
- See links to quickly signup for a class.
- Maps to find you.
- Make a donation.
- Keep getting to know you.
Below is a post I found on Facebook and without naming names, let me show you why this isn’t reaching the goal.
- No where in the post is a link to their website. So I can not tell by viewing this – where this restaurant is located, a map to find them, a number to call them, a complete menu to view or more delicious photos to entice me. What a shame.
- Hashtags like this only belong in Instagram. No where else. Use two on twitter and none to one on Facebook. They only hurt you. This one drives me nuts.
- Eye catching image is nice. Images always increase your traffic. Be sure it’s branded to you.
1) STOP IT: Linking to Facebook from Twitter
[vc_separator type=’transparent’ position=’center’ color=” thickness=’1′ up=” down=”]
[vc_separator type=’transparent’ position=’center’ color=” thickness=’3′ up=” down=”]2) STOP IT: Don’t just push your Instagram to Twitter or Facebook.
3) DO IT: Get on Facebook, Twitter, and Instagram and use them
[vc_separator type=’transparent’ position=’center’ color=” thickness=’3′ up=” down=”]4) DO IT: Post tap lists!
5) DO IT: Hire the Pros.
Then enter the power of the box. Must see TV and the flood of cable channels took us from the 3 big networks to a channel for every preference: cartoons, home improvement, movies. Did you tune in to watch the Super Bowl or the Super Bowl TV Commercials? Read More
- Introduction to Inbound Marketing
An overview to inbound marketing as a whole and how the combination of social media, email capture and original content can help you increase your lead base.
- Links and Stats
We are stat nerds at heart and there is a real science behind it all. You’ll learn the best way to use links, how to monitor your stats and learn from them!
- Blogging Great Content
Original content is key to bringing readers to your site. Learn how and what to do with users once you do get their attention.
- Email Marketing and Capture
Email addresses are gold. Once captured, you have the opportunity to turn that address into a donor, a volunteer, a customer or a promoter! Learn the leading tips to doing so.
- Facebook and Twitter
The big two! Learn how and when best to post to Facebook and Twitter. How to best use images, links and hashtags to attract new strangers and turn them into customers.
- Instagram and where the kids are.
If the younger audience is your goal, we cover Instagram, Pinterest, vine and snapchat in this session. Learn how to use them as a business.
Ready to book a training? Contact us today!