We’re here to take your company to the winner’s square with effective marketing solutions, winning strategies, and reliable results. Our purpose is to be a gamechanger for your business through effective marketing, and we live to get your team a victory royale.

Our vision is to create big bold results for our clients, by delivering successful marketing campaigns. Our vision entails achieving customer engagement, higher visibility, and increased sales for our satisfied clients. Together, we’re winners, and we keep our eyes on the prize.

Our mission is simple: we want you to win. We’ve got the game pros to help you beat the competition, get past the final boss on the last level, and win. We take small, local businesses, and using marketing techniques, we launch our allies to reach maximum points. We want to take your business from the start button, through all the levels, to claim your deserved place on the leader board.

Team Leaders

We’re a bit like a box of Legos when you think about it. Individually, we are bright, colorful, and full of possibilities. But when clicked together, we have the potential to build something special. Say hello to our small but powerful team of experts.


Sue Powers Hoffman

An Iowa native and a graduate in Marketing from Florida State University, Sue leads the Hashtag Creative Team. A national award winner in Healthcare Multi-Media Marketing, she went on to specialize in digital marketing for nonprofit organizations across the United States as the head of Indigo 501 Creative.

She moved to St. Petersburg, Florida in 2010 working with Habitat for Humanity and Equality Florida. She founded Hashtag Creative in 2015.

With over 25 years of experience, Sue acts as President and Strategic Director guiding local businesses to success.


Taylor Lewallen

A graduate of Wichita State University in Sports Management, Taylor has experience in social media marketing in Kansas and Florida!

Her work ethic, attention to detail, and finesse with paid media management makes her a powerful asset as one of our Social Media Managers.


Tyler Goelz

Front-End Engineers don’t come any cooler than Tyler, whose expertise lies in helping start-ups to build new ideas and find their place in the market so that their business flourishes.



Marcia Powers-Hoffman

Originally from New York and a graduate of St. Petersburg College in Business, Marcia has over 25+ years of experience in print management and marketing here in St. Petersburg, Florida.

Her expertise with numbers assists her dual role as Co-Owner and Human Resources Director.


Jessica Adanich

Born with an innate curiosity and an unyielding desire to push the boundaries of design, Jessica’s journey began at the renowned Cleveland Institute of Art. Immersed in the realms of industrial design, graphic design, sculpture, and glass, she honed her artistic skills and nurtured her creative spirit. Armed with a diverse skill set and a boundless imagination, Jessica serves as our Graphic Design Director.


“I absolutely love working with the team at Hashtag Creative! They take the time to understand you, your business, and your target market to come up with the best marketing strategy. They have done a phenomenal job with our social media, and we are getting significantly more engagement as a result. I love how they are able to capture and recreate our voice. I highly recommend them for your marketing needs.”

– KellyAnn Jenkins, Jenkins Law