Learn to do Social Media Marketing like the Professionals.
We get it. Not everyone has the budget to hire an agency or maybe you just love doing your social media marketing yourself.
But do you lack the knowledge needed to get results? Big Results? Big Bold Results? Never fear!
Hashtag Creative is now offering online courses (via Zoom) to teach you what you need to know at three different difficulty levels. Beginner, Intermediate, or Advanced.
Each course contains six 60-minute classes over three weeks (2 per week). Yes, you must reserve your seat for the entire 6 classes.
For as low as $300 (that’s only $50 per class), you can take your marketing to a professional level!
Not sure which one you belong in?
Beginner Course
$300 for 6 classes
For those who are new to social media and don’t want their business to be left out!
Intermediate Course
$330 for 6 classes
For those who use social often personally but understand business use is different and need to catch up with the business power.
Advanced Course
$360 for 6 classes.
For those who feel they have it down but need that secret information and tricks to really make their ads and statistics deliver!
BEGINNER LEVEL
Course Title: 101 Social Media Marketing for Beginners
Course Overview: This online course is designed to introduce beginners to the fundamentals of social media marketing. Over the course of six 60-minute classes, students will gain a comprehensive understanding of various social media platforms, marketing strategies, content creation, and analytics. By the end of the course, students will have the knowledge and skills needed to develop and execute basic social media marketing campaigns effectively.
Class 1: Introduction to Social Media Marketing (60 minutes)
- Understanding the Role of Social Media in Marketing
- Overview of Popular Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)
- Setting Clear Marketing Objectives
- Identifying Target Audiences
- Homework: Choose a social media platform to focus on for the duration of the course.
Class 2: Creating Engaging Social Media Content (60 minutes)
- Elements of Effective Content (Text, Images, Videos)
- Content Planning and Calendar
- Using Hashtags and Keywords
- Introduction to Content Creation Tools
- Homework: Create a basic social media content calendar.
Class 3: Building and Growing Your Social Media Presence (60 minutes)
- Profile Optimization and Branding
- Gaining Followers and Engagement Strategies
- Engaging with the Community
- Managing Comments and Feedback
- Homework: Increase your followers or engagement on your chosen platform.
Class 4: Social Media Advertising Basics (60 minutes)
- Understanding Paid vs. Organic Reach
- Creating Ad Campaigns (e.g., Facebook Ads)
- Targeting and Budgeting
- Measuring Ad Performance
- Homework: Design a simple social media ad campaign.
Class 5: Analytics and Performance Tracking (60 minutes)
- Importance of Analytics
- Key Social Media Metrics (Reach, Engagement, Clicks)
- Tools for Social Media Analytics
- Interpreting Data and Making Improvements
- Homework: Analyze the performance of your previous content and ad campaigns.
Class 6: Developing a Social Media Marketing Strategy (60 minutes)
- Crafting a Comprehensive Marketing Strategy
- Setting Long-term Goals and Objectives
- Budgeting for Social Media Marketing
- Evaluating ROI
- Final Project: Present a social media marketing strategy for your chosen platform.
Additional Resources:
- Recommended reading materials and online resources
- Access to relevant social media marketing tools and platforms
- Quizzes and assignments for each class to reinforce learning
- Discussion forums for students to ask questions and share insights
Course Completion: Students who successfully complete the course will receive a certificate of completion, along with access to course materials for future reference. This outline is subject to small changes.
New anytime virtual classes coming soon!
INTERMEDIATE LEVEL
Course Title: 201 Intermediate Social Media Marketing
Course Overview: This online course is designed for individuals with a foundational understanding of social media marketing who want to take their skills to the next level. In six 60-minute classes, participants will delve into intermediate-level strategies, techniques, and tools to enhance their social media marketing campaigns. By the end of the course, students will be equipped to create more sophisticated campaigns and achieve better results.
Class 1: Review of Basic Concepts and Setting Goals (60 minutes)
- Recap of Social Media Fundamentals
- Setting Clear and Measurable Goals
- Identifying Key Performance Indicators (KPIs)
- Crafting SMART Objectives
- Homework: Define goals and objectives for a social media campaign.
Class 2: Content Strategy and Creation (60 minutes)
- Content Planning and Calendar Development
- Creating Engaging Visual and Written Content
- Utilizing User-Generated Content
- Effective Use of Hashtags and Keywords
- Homework: Develop a content plan for a social media platform.
Class 3: Social Media Advertising (60 minutes)
- Introduction to Paid Advertising on Social Media
- Targeting Options and Audience Segmentation
- Creating Effective Ad Campaigns
- Budgeting and Bid Strategies
- Homework: Design a basic social media ad campaign.
Class 4: Community Engagement and Building Brand Loyalty (60 minutes)
- Fostering Engagement and Interaction
- Responding to Comments and Messages
- Handling Negative Feedback and Customer Complaints
- Building Brand Loyalty through Relationship Marketing
- Homework: Implement an engagement strategy on a chosen platform.
Class 5: Analytics and Performance Measurement (60 minutes)
- Importance of Analytics in Social Media
- Key Metrics and Analytics Tools
- Interpreting Data and Making Data-Driven Decisions
- Tracking ROI and Performance Improvement
- Homework: Analyze the performance of a recent campaign and propose improvements.
Class 6: Social Media Strategy Optimization (60 minutes)
- Reviewing and Adjusting Your Social Media Strategy
- Scaling Successful Campaigns
- Advanced Content Promotion and Distribution
- Creating a Comprehensive Social Media Marketing Plan
- Final Project: Present an optimized social media marketing plan.
Additional Resources:
- Recommended readings, articles, and industry reports
- Access to social media marketing tools and platforms
- Case studies illustrating intermediate-level strategies
- Group discussions and peer collaboration opportunities
Course Completion: Students who successfully complete the course will receive a certificate of intermediate social media marketing expertise, along with access to course materials for future reference. This outline is subject to small changes.
New anytime virtual classes coming soon!
ADVANCED LEVEL
Course Title: 301 Advanced Social Media Marketing
Course Overview: This online course is designed for experienced social media marketers looking to deepen their knowledge and skills in the field. With six 60-minute classes, participants will explore advanced strategies, tactics, and tools to optimize their social media marketing efforts. By the end of the course, students will be equipped to execute sophisticated social media campaigns, analyze complex data, and stay ahead of industry trends.
Class 1: Advanced Social Media Strategy Framework (60 minutes)
- Review of Intermediate Social Media Concepts
- Setting Advanced Marketing Objectives
- Advanced Target Audience Segmentation
- Competitive Analysis and Benchmarking
- Homework: Develop an advanced social media marketing plan.
Class 2: Content Marketing Mastery (60 minutes)
- Content Personalization and Audience Segmentation
- Advanced Content Types (e.g., Live Video, Webinars)
- Storytelling and Emotional Engagement
- Leveraging User-Generated Content
- Homework: Create an advanced content marketing plan.
Class 3: Influencer Marketing and Partnerships (60 minutes)
- The Power of Influencer Marketing
- Identifying and Collaborating with Influencers
- Negotiating Agreements and Contracts
- Measuring Influencer Campaign ROI
- Homework: Plan and execute an influencer marketing campaign.
Class 4: Advanced Social Advertising Strategies (60 minutes)
- Advanced Ad Targeting and Custom Audiences
- A/B Testing and Ad Creative Optimization
- Harnessing the Power of Retargeting
- Leveraging Instagram Shopping and Shoppable Posts
- Homework: Optimize an existing ad campaign for maximum ROI.
Class 5: Social Media Analytics and Data-driven Decision Making (60 minutes)
- Advanced Social Media Metrics and KPIs
- Social Media Listening and Sentiment Analysis
- Predictive Analytics and Trend Forecasting
- Data Visualization and Reporting
- Homework: Analyze complex data sets and present insights.
Class 6: Emerging Trends and Future-Proofing Your Strategy (60 minutes)
- Staying Ahead of Social Media Trends
- Integrating AI and Automation
- Ethical Considerations in Social Media Marketing
- Crisis Management and Reputation Repair
- Final Project: Develop a future-proof social media marketing strategy.
Additional Resources:
- Recommended readings and advanced industry reports
- Access to cutting-edge social media marketing tools and platforms
- Advanced case studies and real-world examples
- Group discussions and peer collaboration opportunities
Course Completion: Students who successfully complete the course will receive a certificate of advanced social media marketing expertise,along with access to course materials for future reference. This outline is subject to small changes.