We see you there working hard to generate more leads, attract more clients, and secure more sales.
But not so fast. Have you given enough consideration to your company’s brand awareness?
The trap that many companies fall into is trying to run before they can walk. It’s natural to want to generate as much income as you can in as little time as possible, but it’s essential to perfect your brand before you charge ahead.
What do we mean by brand awareness?
Ok, let’s make sure we all know what brand awareness means. It’s basically about recognition – how familiar customers are with a product or service. Just like if we hummed a tune featured in a popular commercial, you’d name the product.
But here’s the thing: brand awareness is so much more than the jingle from the commercial that gets stuck in your head all day. It’s bigger than the jazzy logo, or the cool catchphrase. Branding awareness requires planning and a kick-ass marketing strategy.
Luckily, that’s something we know a thing or two about…
Why is brand awareness important?
Awareness of a brand can include positive or negative perceptions about what sets the business apart from the competition. It defines a company’s position in the market and helps business leaders to make decisions about advertising, marketing, and more.
A strong brand will help your business to resonate with more people and ultimately connect with them. Your brand is what tells your potential customers what they can expect from you and what their experience will be like. Branding shapes the perception of your business shows its personality and demonstrates trust.
So, yeah, it’s kind of a big deal!
Now that you get how important brand awareness is, let’s find out how to do it.
Welcome to brand awareness 101, kids.
Right, buckle up for a crash course in brand awareness.
Brand recall: this measures consumer interest in the product category. The effectiveness of brand awareness depends on your marketing strategy, so make sure you have an expert to guide you.
Brand recognition: this is about distinguishing between products and choosing one.
Brand dominance: this happens when consumers can only recall one product or service in a category – it comes to them ‘top of mind.’
At Hashtag Creative, we specialize in building brand awareness. We understand that branding is about setting your business apart from the competition and highlighting its unique selling points. With so much noise and competing demands out there, especially on social media, branding needs to be memorable, clear, reliable, and authentic. It’s about attracting as well as keeping customers.
Finally, you need to get to know your customer base so that you know who your marketing is aimed at.
Build your brand, build your business.
The first step is to talk to marketing experts. At Hashtag, we get to know you and your business, so we can understand your story, values, and expertise. Only then can we build a unique brand.
Once there’s a solid brand in place, we can help you to increase its awareness. This is done through:
- creating a marketing strategy
- encouraging clients and customers to leave a review of your business, and employees to leave honest feedback
- networking within your industry
- blogging consistently with quality content
- establishing a strong presence on social media
When it comes to marketing your business, there’s a lot to know. Relax, Hashtag Creative are expert at creating marketing people love.
Investing in an awesome marketing firm is a great decision. Our experienced team is pleased to guide you to success. Working together, we’re going to achieve big bold results.
The potential that’s locked inside your business is unlimited. Are you ready to excel?
