The three steps of digital marketing are well established by now. You walk, then run, then fly.
Let’s talk about the sales funnel.
Firstly, you’ve got the impression stage. You know, the visual stuff. The “Hey, I am here, remember the name” stuff.
Secondly, you’ve got the engagement stage. That’s all about likes, comments, loves, shares. Not to mention the sliding into DMs and “follow me back” stuff.
Finally, we enter the conversions stage. The flowers and heart candy have worked and you’ve wooed someone from a potential to a committed customer. We’re talking clicks to buy, here. It’s the decision made by a person to purchase something. Cha-ching, baby. Read More
The advantage of having a social media strategy to get as many donations as possible.
Whether you are ready or not, the holiday season begins in a few short weeks and as we all know, once it begins, it is over in the blink of an eye. As soon as the clock strikes 12:00 am on November 1st, the Christmas lights go up and everyone’s schedule becomes entirely more hectic. From running around to purchase gifts to planning out your Thanksgiving dinner, it is common to feel like you’re being pulled in a thousand directions at once. One of the special holidays that you might not have on your radar is GivingTuesday.Read More
The benefits of having your very own digital storefront.
Question – what is a website?
If you don’t know the answer to this question then clearly you just woke up from a long slumber in a cave somewhere. Knock the dust off of your clothes and get ready because we are about to lay it all out and tell you about how important it is for you to have your very own website! Read More
In our modern digital age, it’s all too easy for your target market to become totally saturated with online advertisements through social media and mass email marketing campaigns. In fact, it’s likely that you’ve opened your email only to be inundated by a slew of ads and marketing materials. But have you considered that you may very well be neglecting one of the best ways to reach your clients? Yes, we’re talking about good old fashioned print media. Skeptical?Read More
When is the last time that you’ve sat down and evaluated your content marketing strategy (be honest, here)? Chances are, it’s been a while! And yet a great content marketing strategy will not only help to build new business relationships and create a sense of loyalty to your brand, it will also allow you to position yourself as a thought leader (or an authority) within your area. Moreover, a truly great content marketing campaign gives you the opportunity to sell your brand and to give value and knowledge to your target audience. In order words, a great content marketing campaign is vital to your success!Read More
Your company should never underestimate the sheer power of a fantastic logo, but while your brand is more than just your logo, a logo is a vital part of a company’s brand; think of it as the face of your company. And though it may seem pretty darn obvious to some people why it’s important to invest in a well-designed logo, many entrepreneurs and small business owners don’t get why logos are so important, and that’s not good for business! Read More
Having a killer website just isn’t an option in 2018: it’s a necessity. A poorly designed or maintained site will cause your business to not only lose customers, but money, too! Many businesses opt to design their own websites to save money and have more control, but most of the time they don’t truly understand the concepts of good web design, leading to a website that’s, well…less than ideal! Read More
May has just about come and gone, and summer is well on it’s way! The weather outside is heating up, and so are content marketing strategies! We’ve taken a look back on the hottest new trends in content marketing this May, to make sure that you have a full run down on what’s happening, just in case you missed it:Read More
Having a strong social media presence for your business is absolutely vital in this digital age where everyone is online and a great social media presence can truly help to make or break your business. But you can’t just set up a Facebook account for your business and then leave it alone, this won’t work! An effective social media presence means consistent –and quality– posts along with relevant information for your customers. If you feel like your social media presence is lacking, or want to boost it, check out our advice to keep your business on top of social media. Read More