We’re reaching for a sweater here at Hashtag HQ, because there’s a definite chill in the evening. And although the festive spirit is not there just yet, we’re aware that it’s coming around the corner. And once it’s upon us, it’s gonna be a ho-ho-whole lot of fun. Too soon? Absolutely. 

Now, as your friendly neighborhood digital marketing team, we have a pro tip for you, so listen up. 

Now – right ahead of the Christmas rush – is a great time for small business to roll up their sleeves, lay the groundwork, and think about their end-of-year marketing. 

So, before that Holiday whirlwind sweeps in, let’s lay the groundwork for a successful December. With our help, it’ll be a very merry Christmas for your business, and you’ll be reaping the rewards into 2024 and beyond. 

Sound good? But before we deck the halls, let’s bear the following in mind.

  1. Stay ahead of the curve

Start to plan your end-of-year marketing now, and you’ve got your little self a competitive advantage. Guys, you’ll be steps ahead of the competition, because you’ll capture the attention of your target audience way before the holiday chaos sets in (and everyone else has their tinsel in a tangle.)

  1. Get posting and get blogging

Start now with getting those social media and blog posts written so that they’ll be ready in advance. This means that your business will be ready to strike with all of that fun, festive content – with no last-minute scramble.

  1. Collaborative brainstorming for maximum impact

Marketing is one of those activities where the more creative juices that are flowing, the better. If your team has some fresh perspectives, creative input, and new ideas, now is good. So, gather your winning team for a collaborative brainstorming session.  

  1. Generate hype and anticipation

Creating a buzz around specific products and services can pique the interest of your valued and potential customers. Grab that spotlight and showcase your business. You’ll be front of mind for their holiday plans, holiday donations, gifts, or home improvement plans. So, build excitement, and momentum. 

  1. Forge lasting impressions for the New Year

By marketing your business during the holiday season, you’re also setting the stage for continued engagement in the New Year. Make sure you’re the one they think of when making plans for their home, health, or family. Be the service that will help them reach their New Year’s resolutions.

  1. Refresh your website

Is your website user-friendly? Have you considered SEO? You want to make sure that when a customer searches for a product or service your website is the one that they find, and that when they find it it’s in good shape! For many businesses, bookings, queries, and sales come through their website. Now is the time for a refresh. 

End the year with fireworks!

When it comes to planning your end-of-year marketing, now is good. All of these efforts that you put in now will allow your business to stand out in the crowd. Hard work will pay off as you engage with your audience and highlight the unique value that your small business brings to the table. So, get the coffee on and get started. 

And if you find marketing tricky, don’t know a lot about brand awareness, haven’t quite grasped SEO, are too busy to manage social media posts, or find the thoughts of blogging terrifying, maybe it’s best to leave it to the experts. Reach out to see how we can work together.