“Phone eats first.”

Did you know that 69% of millennial diners take a picture of their food before eating it? Did you know that 30% of millennial diners will actively avoid restaurants with a weak Instagram presence?

The times have definitely changed for those restaurateurs who believe they will succeed simply off of tasty food and refreshing beverages. Today, diners want more than just food – they want an experience. They crave visually appealing plates, jaw-dropping decor, and tantalizing drinks that will set the night on fire while elevating their Instagram presence.

Now more than ever, people are using Instagram to decide where they should eat, hang out, and relax so it is absolutely crucial that restaurants are getting the best photos of their food possible and are properly showcasing all that their restaurant has to offer. Realistically, every single non-chain restaurant in the world has something unique to present to guests. The important thing is to share those qualities with diners on Instagram in a way that is fun, relatable, and enticing. As a wise business owner once said, “Sex sells and food is definitely sexy.” People cannot get enough of gorgeous food photos and dining experiences so it is important that all restaurants share theirs.

According to Madelyn Markoe, the owner of Media Noche, the average guest takes pictures for 10 minutes before ordering anything. Understanding this is key to properly decorating a restaurant for not only an amazing ambiance but to be Instagrammed. From neon lights paired with vibrant plants to stunning floor tiles that set the mood, all are considered by guests who are hunting for that perfect picture.

Here are some key components of a “Viral” restaurant

  • Wallpaper- Fun and eye-catching wallpaper can provide the perfect background for both photos and food.
  • Good lighting- The right lighting can make any photo pop so it is important to provide your diners with the tools they need to take a beautiful snap.
  • Attention to detail- Consider the entire dining experience. Everything that you offer needs to be on-brand, purposeful and tailored to meet the customer’s needs.
  • Instagram kits- Some restaurants are offering miniature tripods and LED lights to encourage diners to share their pics.
  • Unique dishes- Signature dishes that look epic on Instagram are sure to be a hit. Sometimes, diners will order extravagant dishes simply for a photo. King crab legs, anyone?
  • Exterior feature wall- A bright and beautiful mural can attract people walking down the street to learn more about your restaurant and the food you have to offer.
  • Expert storytelling- Offer more than just food and atmosphere. Tell a story and build a genuine connection with diners.

There are now over 1 billion people on Instagram and if you can even capture a small percentage of that audience with amazing food and decor in your restaurant, it will be a complete hit. As avid diners, food lovers, and fans of fun, there is nothing we want to see more than a genuinely great restaurant thrive.

Over the past few years, we have helped many restaurants grow and we are grateful to have the opportunity to continue doing so for years to come. Our team knows exactly what must be accomplished for a restaurant to be a success and are here to help restauranteurs in any way possible!

To learn more about how we can take your Instagram to the top while increasing your restaurant’s bottom line, call us today!