So, you know how we attract certain things into our lives? Call it luck. Or the law of attraction.
Well, here at Hashtag Creative we’ve been attracting lawyers. No, no, we’re not in any kind of trouble… but thanks for asking.
You see, among our many successful clients from various industries, we’ve got six law firms on our books… and counting! Hey, what can we say? The lawyers love us. But what is it about us that law firms can’t get enough of?
Here’s the truth (the whole truth, and nothing but the truth):
Lawyers love us because we specialize in something very valuable to them: brand awareness.
Why is brand awareness a big deal for law firms?
Law degrees are hard-earned, and creating a firm by building a strong team and client base is even harder. Yet unfortunately for law firms, there’s still more work to be done. That’s because with 1.3 million active lawyers here in the US there’s a lot of competition out there.
Sure, your law firm might have certain strengths, experience, and a specialty in a particular type of law – but what good is that if people don’t know about you?
Brand awareness is key for discoverability and showing potential clients what they can expect from you. It shows them your firm’s values and personality and establishes a place in a busy market.
It’s also essential for building trust. Because let’s be honest – many people don’t know any lawyers until they need one. That’s why you need to make sure that your law firm is front of mind!
So, how do we build brand awareness for a law firm?
Building brand awareness is not rocket science, it’s hard work and know-how. Our dedicated, experienced team knows what they’re doing, and they’re passionate about creating marketing people love.
As a specialist marketing agency, we use social media tools to build brand recognition, brand dominance, and trust, and highlight unique selling points. We create original, interesting, and helpful content such as blogs and articles.
We know the steps to take to:
- set your firm apart
- capture attention
- be clear on your vision and values
- be consistent and constant
- get to know your audience.
Yaeger Law was so thrilled with our brand awareness work that they gave a 5* review.
“FIVE STARS all around! Beyond professional! Most important Sue and her team got my voice and understood my business vision.” Laura Yaeger.
We’ve been working our marketing magic for Jenkins Law for years, and we were honored with their glowing 5* review.
“I absolutely love working with the team at Hashtag Creative!!! They take the time to understand you, your business, and your target market to come up with the best marketing strategy. They have done a phenomenal job with our social media, and we are getting significantly more engagement as a result. I highly recommend them for your marketing needs.” Kelly-Ann Jenkins
A slice of the pie
The good news is that our clients are thriving. Their brand is respected, valued, and most importantly recognized. They have more queries and customer engagement. They’re standing out from the crowd. They’re busy running their business with drive and purpose, and they’ve got more clients and referrals than ever.
We’re so proud of the success that each one of them has built. The great news is that you can have a slice of that pie, too.
At Hashtag Creative, we are marketing experts, and building brand awareness is just what we do. We can tell your story. We create a marketing strategy just for your company. We can get you those big bold results you’ve been dreaming of. We can build your unique brand. So, what are you waiting for? Grab a spoon and dig in.
