Don’t get us wrong: technology is fantastic, and we’re more connected now than ever. Thanks to social media, a business can spread its message to clients and customers far and wide.
But as a business owner, do you ever feel like you’re always …switched on?
Responding to Facebook comments…
Answering questions from a potential client…
Reading Messenger queries…
Trying to stay discoverable by customers…
Sharing a new testimonial…
Instagram likes…
Sliding into DM’s…
The pressure to create new, compelling content…
No wonder we’re feeling the pressure!
Some days, the cell phone dinging with notifications and the laptop pinging with emails can feel like it’s all a bit… too much.
At Hashtag Creative, we hear you. This digital age has a downside, right?
Well, today we’re all going to take a big old deep breath, look at the benefits of unplugging, and explore some ways you can achieve your goals while also being able to switch off.
The benefits of unplugging
- Mental
Taking a break from technology and social media has proven positive effects on our minds, as it reduces stress and anxiety. Stepping away from the constant demands that come with social media helps us to relax and connect on a deeper level.
- Physical
Avoiding excessive use of cell phones and laptops has a great benefit to our bodies also. Firstly, we’re limiting eye strain (dry eyes and headaches). Secondly, we’re improving our sleep (blue light disrupts melatonin production). Finally, we’re preventing poor posture (wrist, back, and neck).
- Productivity
Have you ever noticed how much more productive you are without the constant pull of managing your business’s social media? Technology can act as a major disruption and pulls us away from tasks that require our full attention such as reports, proposals, and accounting.
- Connection
Checking social media constantly and always being available for customers can be draining and addictive, leaving us with little left in the tank left for real connections. Unplugging can free up more time for networking the old-fashioned way: face-to-face.
How to locate the off switch
Because excessive time spent on social media can have a detrimental effect on our well-being, it’s important to limit this. We have 2 pro tips.
- Boundaries
Nowadays, many customers and clients expect a business to be super responsive to messages. Make clients aware of your working hours and availability by establishing automatic responses to emails and social media messages.
- Off duty zones
Make unplugging a regular habit. When you’re ‘off duty’ leave your cell phone and laptop in another room, mute group chats and notifications, or set to airplane mode. Establish a ‘no phones at the table’ rule or leave your phone behind when you go for a walk or meet others.
Finding the balance
Being tech-savvy has its moments, but learning to find the balance is key. We can help with this.
Many business owners often feel that handing us the social media reigns means that they can be freed up to focus on the one million other aspects of running their business. Hashtag Creative makes sure that we stay on top of what’s happening in the digital marketing world.
Our clients know that their company is in excellent hands since they have hired professionals. They can relax, watching those big bold results roll in, their target audience engaged, their brand awareness building, and more clients than ever.
Our hardworking team specializes in marketing people love. So, if you need a break from the screens so that you can focus on your business, we are ready to help.
